Its a Real Science: Marketing Group Home Services to Nursing Homes

And every science has ingredients.  These ingredients come together to create a product designed to accomplish something.  Marketing to nursing homes is among those business sciences that requires a certain approach.  Considering this is being written by a seasoned long-term care case manager who has interacted with probably 150 nursing …

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“Sisters” Thriving in Care Services

Undoubtedly the business of care is not for everyone.  It does involve a significant investment of emotion, after all human comfort and sometimes life is involved.  When you add the need for a well-organized business opeation, here comes another ingredient requiring a certain kind of person.  So who is setting …

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The Value of Hyperbaric Treatment for Traumatic Brain Injury

From celebrities to forward thinking medical practitioners, the conversation about the value of hyperbaric treatment for those suffering from traumatic brain injury, (TBI) is growing louder and louder.  For many, the conclusion is “rightly so.” Just ask football Hall of Famer Joe Namath.  In 2012, he began an experimental hyperbaric …

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Visiting Physician Practices Need Special Innovation

For more than 30 years, the modern-day visiting physician practice has complemented the long-term care landscape in America.  Major players such as Visiting Physicians Association dominated the need for at-home care for many years starting in the early 1990’s. Today there are operators across America and in American territories.  Some …

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For Us Marketing is More Than Traditional Messaging…

Well sort of.  To be an effective marketer one must be message oriented.  After all, from how we appear to what we say are all contributors to the powerful message behind us.  While we agree with the foregoing, our team has a wider focus than that. What does this mean?  …

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Pharmacies Can be Powerful Intellectual Partners in Care

One common denominator in all care environments, and we are talking primarily about residential environments, is the need to administer medications.  Whether its the nightly cholesterol reducer (statin), afternoon anxiety reducer, (Ativan) or the application of insulin on a sliding scale, it has to be done.  This can also extend …

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