Well sort of. To be an effective marketer one must be message oriented. After all, from how we appear to what we say are all contributors to the powerful message behind us. While we agree with the foregoing, our team has a wider focus than that.
What does this mean? Well, we work with providers of care in multiple categories. We take daily operational and/or regulatory processes and add them to the marketing agenda. How so?
Let’s say a client of our firm or one of our sister firms has to develop a comprehensive presentation about how your neuro-focused assisted living program can best serve veterans with traumatic brain injuries. Would not an appropriate question be: How can I use the way this presentation is prepared to draw attention to not only our clinical competence but our professional communication apparatus as well? That is where we come in.
We take the lead in presentation preparation and development. We take everyday processes and develop them to demonstrate that you take every aspect of business communication seriously. As a result, those on the receiving end are exposed to how you think and operate which elevates their view of your organization.
Is it marketing?” Yes, but with an organized, extended focus on day-to-day processes. From personnel manuals to clinical presentations, its that one end of marketing no care providing entity can afford to ignore.
Ask us why it matters.
A Blog Post by Health Industry Marketing, LLC, the marketing and marketing communication partner of Direct Care Training & Resource Center, Inc.