Pharmacies Can be Powerful Intellectual Partners in Care

One common denominator in all care environments, and we are talking primarily about residential environments, is the need to administer medications.  Whether its the nightly cholesterol reducer (statin), afternoon anxiety reducer, (Ativan) or the application of insulin on a sliding scale, it has to be done.  This can also extend …

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On-Line Marketing is the Right Wave for Small Care Providers

Everything we do in business needs to be complemented by something else.  Marketing too has to be complemented.  Adult foster care group homes, adult day care centers, home care companies, specialized community room and board homes, neighborhood pharmacies, care placement services and others need a consistent marketing focus.  Some do …

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Good Marketers are Not Hit and Run Artists

Marketers in care are like many others, the message needs to be concise, meaningful and professional.  However, there is another highly necessary ingredient, “consistency”.  Far too many will initiate a communication or deliver pertinent information and then give up.  How can that lead to a nurtured, well-founded relationship? Can human …

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Special Webinar for Michigan Maternal Infant Health Providers….

Michigan is indeed the model for the nation when it comes to fighting the infant mortality rate.  The Maternal Infant Health Program (www.michigan.gov/mihp) uses a Plan of Care driven approach to providing comprehensive medically oriented services to Medicaid enrolled mothers and their new babies.  The result can be healthier births …

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Group Homes Must Articulate How Your Services are Tiered

Group homes serves multiple communities.  For many professional providers the business has evolved.  Services are more sophisticated as are newer owners and that sophistication has to extend to marketing. One of the more important tools in this process is knowing how to tier your services.  Surely some residents – short …

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