Tips on Pursuing Donations for Non-Profit Organizations

Many care providers operate non-profit entitles.  These are typically tax exempt with 501 ( C ) 3 designations.  As tax exempt organizations you may qualify for financial support from your community but feel a bit inferior when it comes to actual solicitation.  Here are a few tips that may make …

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Mass Media Can Fill Beds and Spur Competitive Edge

It is not unusual to hear the cries of group home owners and those who render private duty home care in urban areas about slow growth and not having the budgets to aggressively market yourselves.  Others lament what they feel are unfair advantages of national placement agencies with large media …

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Every Business – Including the Medical Practice – Needs Refreshing

Imagine if the buyers of the Cadillac in 1956 could be relied upon to keep buying Cadillacs today.  Well it just does not work that way.  People change.  People change their mind.  People die.  This means that all of us have to refresh that list of those we serve and …

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6 Key Elements and Strategies Associated with “Piggy Back” Marketing

Piggy-Back Marketing is not new. However, it has evolved. It is the process of one supplier of a service or product gaining a more intimate presence with a potential customer base through the efforts of someone who already has the attention of that base. The two, (2) entities combine to …

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