Its a Real Science: Marketing Group Home Services to Nursing Homes

And every science has ingredients.  These ingredients come together to create a product designed to accomplish something.  Marketing to nursing homes is among those business sciences that requires a certain approach.  Considering this is being written by a seasoned long-term care case manager who has interacted with probably 150 nursing …

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Good Marketers are Not Hit and Run Artists

Marketers in care are like many others, the message needs to be concise, meaningful and professional.  However, there is another highly necessary ingredient, “consistency”.  Far too many will initiate a communication or deliver pertinent information and then give up.  How can that lead to a nurtured, well-founded relationship? Can human …

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Group Homes Must Articulate How Your Services are Tiered

Group homes serves multiple communities.  For many professional providers the business has evolved.  Services are more sophisticated as are newer owners and that sophistication has to extend to marketing. One of the more important tools in this process is knowing how to tier your services.  Surely some residents – short …

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